Our work was rooted in co-developing a strategic route map to bring together key stakeholders, partners, members, and industry influencers to collaborate and drive greater investment.   

This was a challenge we were ready and raring to take on. From devising a dynamic marketing strategy and communications plan, designing a bold new brand identity and web presence, to rolling out an integrated campaign, securing North West Metro Mayors (Andy Burnham and Steve Rotheram) to headline our manifesto launch. We've really been busy with NZNW – and we’re loving every second! 

Our initial challenge was co-developing NZNW’s refreshed brand architecture and messaging system; a new vision, mission, and values alongside an ambitious positioning statement – resulting in a key piece of work that has become the golden thread for all subsequent work streams. 

We created a new brand identity to reflect NZNW’s bold vision of leading the charge in industrial decarbonisation within the UK.  The new identity cleverly incorporates a tilted '0' pointing northwest.  

Our unique brand, website, and resources (videos, animations etc.) balance modern and traditional styles, using colours inspired by renewable energy to show NZNW’s dedication to cleaner initiatives like tidal, solar, hydrogen, and wind power.  

As part of our brand strategy rollout, we wanted to ensure a series of high-profile marketing interventions and activities – ensuring the right messages land with the right people.  

Our knack for building relationships across leadership and marketing teams was instrumental, forging crucial cross-sector partnerships with UK-wide industry leaders, politicians, and stakeholders to amplify NZNW's initiatives. 

We leveraged our work on the NZNW Manifesto, ‘Pioneering a Net Zero Future’, to gain regional, national, and international PR coverage in trade and business titles. This important document laid out hopes of securing billions of pounds to invest in decarbonising major industry in the North West.  

This impressive body of work has already welcomed significant economic impact, building new relationships, whilst raising awareness, positioning NZNW as the go-to for crucial investment in regional decarbonisation. Here are some of our impressive results so far: 

Inspired? If you’d like to explore an ambitious project together, please get in touch here.