Strategy, Creative, Digital & Communications
In a moment of madness that to this day still baffles us, 11 brave and courageous Agents joined forces with the personal trainers from Primal Training Club and the amazing team (and some of the performers!) from Rare Studio to complete Born Survivor. We did this for two incredibly important reasons. The first was to raise money for Rare Trust, Rare Studio’s charity, which provides talented and hardworking students access to world-class training regardless of the personal financial circumstances that they may find themselves in. We also wanted to raise awareness of something that is very close to us – the Tyred campaign.