At the start of Summer 2016 we were approached by Liverpool City Council with a great challenge: to get more people in the city out on to the streets, walking and cycling. Many of our team already cycled to work, so this was – if you’ll excuse the terrible pun – right up our street. And so began The 20 Effect phase two, a citywide campaign to enable and empower the people of Liverpool to become more confident in travelling from A to B without relying on cars.
Over a period of six months, we dived into the heart of North and South Liverpool communities – leading events at schools, businesses, and in public. We engaged with over 6,500 people, aged 2-85, and produced a combined social media reach of 250,000. We had everyday video stories, kid’s activities and a popular social photo competition.
Most of all, we had great fun along the way, encouraging walking and cycling as a feel-good alternative to cars as a way of getting around the city.