SECRET AGENT, PART 2

By November 19, 2019 Latest News No Comments

Last year, we were incredibly honoured to have been selected by the National Cyber Security Centre (NCSC), a part of GCHQ, to design and develop its Annual Review 2018. From coming up with the design concept and graphics to delivering animations, we worked closely with the team to create a piece of work that we were (and are!) exceptionally proud of.

So, you can imagine our delight when we were asked to work with the team yet again for their 2019 Annual Review, but with a twist. This time, we developed the report from start to finish – from content creation and copywriting, all the way through to final design, animations and graphics.

Not only that, we supported the team to launch the NCSC’s Instagram account (@cyberhq), creating content that would push the boundaries and really help the NCSC get its message out to as many people as possible.

This year, creative director, Ben Spencer, devised an evolution of the bug created as the central icon in 2018 to represent cyber attacks. He was challenged with striking a balance between a creature that readers would feel sympathy for, while reducing any potential overtly threatening features which could be unnerving to some audiences.

The team built upon last year’s design, introducing arrows to represent progression and advancements, and creating brand new infographics and animations for use across all platforms. Throughout the process, the team worked closely with campaigns consultant Harriet Holbrook, to ensure that the designs were aligned with the copy, helping the report flow from beginning to end.

As an agency, we always enjoy working on projects with clients that have an impact on people’s everyday lives, and the NCSC is certainly an example of this. From providing advice to protect your passwords and cyber skills training, to defending parliament and working with intelligence agencies across the world, the NCSC works to help protect our country’s individuals, organisations and businesses from cyber crime.

Having the opportunity to get our teeth stuck into such a complex, vast and critical subject area is a huge challenge but a real privilege. Seeing such a fantastic finished product at the end of a lot of hard work, makes us realise why we do what we do!

As always, this project was an incredibly collaborative piece of work. Creative was led by Agent’s creative director Ben Spencer and supported by creative consultant Michael Cottage. Copywriting was led by campaigns consultant Harriet Holbrook and the digital elements were led by digital director Rick Blundell, with support from digital consultant, Kurtis Boylan.

Check out this year’s Annual Review, here: https://www.ncsc.gov.uk/annual-review/2019/ncsc/index.html

Other topics of interest...

Agent Marketing

Agent Marketing

X
Agent help to develop brands through insight and collaboration - we connect people through a unique, united, multidisciplinary approach to marketing. In this era of constant change we do what's absolutely necessary to help you transform and unleash potential.

It's an experience that we love, it's what we do and by meticulously guiding you through our process we'll create success that you'll be proud to communicate.
LIVERPOOL
LONDON
X