Securing your first role in the digital sector is a brilliant achievement but can also be daunting. To make a success of it, and keep ahead in the ever-changing digital world, you’ll need to continually learn on the job and do additional learning in your spare-time to improve your expertise.
Imagine having your very own personal assistant that suggests which websites and products will be perfect for you. That is what Artificial Intelligence (AI) attempts to achieve. It wants to feed you the right links and advertisements by taking your interests and activities into account and using this information to make your advertising more relevant to you.