Yes, that’s us on the big screen – all grown up! Can you believe we recently turned 14? The time has flown by, but what an incredible journey it’s been for us over the years. From starting out in a small office with a tiny team, to now having a gang of 24 talented individuals in our much-loved Baltic Triangle HQ.
The topic that I chose to kickstart Agent’s new Briefings at Breakfast (BABs) initiative was an introduction into behavioural economics – looking back on its inception, rise in prominence and how it’s being used within marketing and messaging all around us, both commercially and politically to influence decision-making.