Being social is a huge part of everyone’s lives, some of us love a good chat over a coffee with friends, others love to sit on their laptops and chat with people online. Either way everyone just loves a good gab don’t they!? This was our focus for the engagement element of our latest Better By Bus campaign – Give Bus a Chance.
Over the past couple of months, the Better By Bus street team has been out and about across the Liverpool City Region talking to people about the Give Bus a Chance campaign, which is all about encouraging people to consider leaving the car at home and hopping on the bus instead. As well as this, the Better By Bus Club has been visiting primary schools across the region to deliver an engaging and interactive assembly for key stage one pupils, where students learned all about how fun it is to get the bus!
We had two approaches to this campaign and the way we interact with people: face-to-face engagement and social media engagement.
As part of the face-to-face engagement, the Better By Bus street team visited, Liverpool, Southport, Wirral, Knowsley and St Helens with placards, balloons and megaphones, to hold a ‘mini-protest’ against costly car journeys and over-polluted air. Something we discovered straight away is that local people love having someone to talk to about what it’s like to get the bus in their area and what they like about our campaign. We decided to do this type of engagement as, according to Forbes, “street teams get the customer excited and interact on a personal level, this excitement and interaction leads to direct action.”
Face to face interaction means that we have the chance to talk to members of the public who don’t necessarily use or have access to social media. But for those who are active users on Twitter, Facebook and Instagram, we make sure to keep our followers updated with interesting content about the campaign and what the street team is up to.
The Better By Bus assemblies have been a huge success, with thousands of kids learning about the benefits of getting the bus, as well as receiving super cool activity packs and doing bus conga’s all over the place! Armed with the ever trusty Better By Bus characters we, stopped off at over 40 primary schools across the Liverpool City Region to host assemblies with key stage one pupils.
We’ve received lots of great feedback including these lovely words from Holly Lucas, the assistant head teacher of LIPA primary school:
“the children thoroughly enjoyed the assembly and we loved how interactive it was. The children learnt all about the benefits of using the bus in an exciting way and the song was very fun.”
The social impact of this turned out to be a lot bigger than we ever thought. You hear the phrase, kids are like a sponge, and it’s true! You tell them why it’s good to get the bus, and after a quick 30-minute fun assembly they can tell you exactly what you said half an hour ago!
So, what’s the point in doing face-to-face and social media engagement? Firstly, it helps your campaign massively because you are spreading awareness on multiple levels and to all different people. Secondly, it shows people that you really care about the work you are doing. Finally, there is nothing better than having a good chat with someone, in person or online, and seeing them get interested and excited about the Better By Bus campaign.