I’ll be 27 this year and I’ve been at Agent for almost seven years – wow!

I started my time at Agent doing work experience and through this, secured my first job as a Personal Assistant (PA) to Paul Corcoran – our CEO. To say I was shy at first was an understatement! The opportunity helped me grow massively, both professionally and personally, in ability and in confidence.

Developing my skills in my role as PA in my early 20’s has been fundamental to my career progression. After five fantastic years as PA to Paul, I was promoted to project co-ordinator, then again to project manager and as of September last year, I am the agency’s senior project manager – it’s been quite a journey.

The skills I learned as a PA are crucial for any role in almost any role in any business;

  • People skills – liaising and meeting with a range of different stakeholders
  • Preparation – preparing meeting briefs and getting to know the different clients we work with and how they operate.
  • Management/multitasking – organising a busy diary in tandem with many other elements of running an office is no easy task.
  • Organisation – co-ordination of Agent’s team diaries
  • Being reactive – adapting to last minute changes of circumstances
  • Being challenged – pushing myself to find solutions to difficult situations
  • Being that go to person and point of contact for the agency – the gatekeeper to the top!

 

My first interest in projects came into play whilst assisting the wider team with client projects. I was tasked with sourcing collateral and negotiating costs and timescales with suppliers and facilitating the project meetings for larger projects within Agent. All of this triggered my curiosity and helped build an appetite to do more!

Following success in supporting various client projects, I was given the responsibility to manage our ERDF New Markets 2 programme, which allows us to offer free marketing support to help growing SME’s across the Liverpool City Region.

It was my responsibility to ensure the whole process ran smoothly by supporting clients with completing registration forms, completing claims forms, progress reports, scoping out and communicating with potential clients for the programme. I learned very quickly that this was the only project within the agency that had its own dedicated project manager.

Through my annual appraisal, I was given the opportunity to voice my opinion on what the agency was missing and what I could provide from my skillset, and it was project coordination – a role which had never before existed at Agent, a role which didn’t even have a job description, but an important role that was much-needed within a rapidly growing agency.

I was given this massive opportunity to grow a new service within the agency and create my own job description, have a say in how we work, how we grow, what tools we should use to do this and how we should be using them. It gave me real autonomy and responsibility to take the lead on how we work.

I have successfully managed a range of clients, working with prestigious organisations such as the National Cyber Security Centre, Payment System Regulator, Forestry Commission, NHS, Cabinet Office and National Crime Agency to name but a few in this short space of time.

 

Confession: Since understanding the importance and benefits of a robust project plan, I am never without one! Even in my personal life. Recently purchasing my first house with my partner, I developed a complete ‘house’ project plan to assist with the move. Everything was included, from the selection of our plot to the purchasing process timescale and even when we needed to order our couch and carpets!

 

Fact: My first ever project was with a client based in Romania, which included a number of challenges with regards to culture, processes and also involved a lot of travel to and from Romania during the project – it was a brilliant experience and certainly threw me in at the deep end!

 

As a young woman progressing into a senior role in this short timeframe, I have no shame in admitting I have suffered with elements of ‘imposter syndrome’! Regularly questioning myself; am I good enough? Did I deserve this promotion? Do the rest of the team regard me as senior?

Through support from my colleagues and some of the many benefits offered by Agent, including mindfulness training, those doubts didn’t last very long and were quickly eradicated.

Looking back on my journey, I’m extremely proud of where I am today through hard work, dedication and learning from challenges that have shaped who I am and how I work.

In an effort to share my learning to others interested in this type of role, I’ve recently delivered a number of ‘project management masterclass’ sessions to our Agent Academy students, to teach them the fundamentals of project management but also to inspire them. My advice always to them is never underestimate the power of an entry level role, those skills not taught in a classroom and challenges and the overcoming of them that set you up for life!

I’m looking forward to what the future holds both for my role and the future roles that will be created here at Agent!

Venturefest North West is an event that brings together businesses, investors and academics to showcase some of the exciting innovations happening here in the north west.

The annual event is organised by the Business Growth Hub and other regional growth programmes, including the Liverpool City Region’s Local Growth Hub. Hosted by Vikas Shah, CEO of Swiscot Group and Co-Founder of 53 Degrees North, the event featured inspiring talks and panels, a pitch competition and an exhibition.

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There were many speakers involved in the event, who all had their own stories to share of how they’d become successful business leaders and the challenges they faced. All of them were incredibly inspiring. Here, I share a few key points from some of the speakers that found really powerful.

Nitin Rai, Founder and MD of Oregon based Elevate Capital, spoke about his journey to becoming what he refers to as a “Venture-Mentor Capitalist”. Nitin left a job after experiencing bias while trying to progress in his career, before turning down a big job at Microsoft, to eventually finding a business opportunity while visiting the eye doctors. Now, he invests in and mentors start-ups founded or led by diverse and underrepresented entrepreneurs. Through all of these experiences, Nitin trusted his gut and did what felt right for him.

Later in the morning was the female entrepreneurs panel, which included Julie Baker, Head of Enterprise at Natwest, Codilia Gapare, Founder at C-Lash, Lucy McEvoy, Co-Founder of 4Sisters, Jennie Riding, Co-counder of Ancorra Environmental Services and Nicola Weedall,  Founder of Autopaid.

The panel shared their challenges as female entrepreneurs, particularly when raising funds for their businesses. The panellists shared stories of overcoming both conscious and unconscious bias. One panelist shared a story of her experience when raising money for her business whilst pregnant. She found herself anxious about the potential bias she may experience, and that she may be at a disadvantage because of assumptions that she couldn’t focus on a business whilst raising a family. The resilience of each of these entrepreneurs is truly inspiring and something that we can all learn from.

The final speaker of the day was Jenny Campbell, Founder and CEO of YourCash Europe and former Dragon on Dragons’ Den. Jenny spoke about her amazing journey to becoming an Entrepreneur and ‘Dragon’. From leaving school to start working in a bank at the age of 16, to her progression through the ranks of NatWest, challenging the norm all the way to undergoing a management buyout, before becoming a hands-on investor and mentor through Dragons’ Den.

There were many inspiring messages to take away from her speech. One thing that really stuck was when she told the audience to stay positive and whatever you think your limit is, you can achieve far more.

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Aside from the talks, my favourite part of the event was seeing the amazing innovative companies based here in the north west. Here are some of the businesses that I found exciting.

  • Seven Brothers Brewery, who use the cereal Kellogg’s can’t sell to make beer – a sustainable solution to food waste that has inspired other companies to find alternative uses for their food waste. I got some of their IPA after the event and it’s delicious.
  • Dicey Tech, a company which is helping prepare young students for the future of work by teaching them digital skills through 3D printing.
  • NG pod, a health technology company that is revolutionising the way nasogastric tube placement is tested using fibre-optic technology.

These are just few of the many companies showcased at the event, all doing really exciting things and doing the north west proud. I look forward to seeing what next year’s Venturefest North West brings!

On the morning of 19 November, almost 200 business professionals from across the Liverpool City Region (LCR) came together at ACC Liverpool for the Liverpool City Region Local Enterprise Partnership’s (LEP) yearly conference to highlight the LEP’s vital work.

Headline sponsor included Wirral-based but world leading Typhoo Tea, who highlighted how beneficial their LCR location base has been for business and the opportunities that are available for absolutely everyone else who are in the same boat.

TV broadcaster and event host Ranvir Singh, began by introducing Asif Hamid (LEP chair) & Mark Basnett (LEP Managing Director). They welcomed all and shared with the room all of the latest progress and achievements from the LEP, opening the conference on a high.

The sessions throughout the morning covered a huge range of topics, including investment, scaling up businesses, talent, people and assets.

Speakers included representatives from:

  • Liverpool City Region Combined Authority
  • Liverpool City Region Local Enterprise Partnership
  • Everton Football Club
  • BDO LLP
  • Peel Ports
  • ScaleUP Institute
  • Agent Academy
  • Orcha
  • Gas Tag
  • Abbey Group
  • City of Liverpool College

There are so many exciting things happening across the city region. Here are 10 key learnings that I took from the conference:

  1. Liverpool City Region boasts assets which will drive inclusive growth – it’s time we all begin to shout about them
  2. However, there are still large communities in deprivation which need the support available and confidence to progress
  3. Everyone is responsible to aim to be dynamically different and bring about real lasting change
  4. We must invest more in talent to help people grow, and maintain and retain the talent that already exists in LCR
  5. Collaboration is absolutely key to share resources to support the next generation into work
  6. Apprenticeships and/or internships should absolutely not be a last resort for young talent
  7. Businesses should look at their brand through a young person’s perspective to understand what they should be offering to retain talent in the city
  8. Businesses offering work experience should aim to ensure that young people take away real, beneficial and constructive experience from their organisations
  9. Liverpool City Region’s brand narrative must be supported by local businesses and everyone must sing from the same hymn sheet for maximum impact
  10. Four interactions with careers significantly decrease a child’s chance of being NEET post the age of 16

If you have not attended the LCR LEP conference before, we would highly recommend that you attend in 2020! The conference is absolutely invaluable in terms of gathering insight, knowledge and networking with key leaders and influencers across the city region. We’re looking forward to what the next year has in store for Liverpool.

See you at #LCRLEP20!

Last year, we were incredibly honoured to have been selected by the National Cyber Security Centre (NCSC), a part of GCHQ, to design and develop its Annual Review 2018. From coming up with the design concept and graphics to delivering animations, we worked closely with the team to create a piece of work that we were (and are!) exceptionally proud of.

So, you can imagine our delight when we were asked to work with the team yet again for their 2019 Annual Review, but with a twist. This time, we developed the report from start to finish – from content creation and copywriting, all the way through to final design, animations and graphics.

Not only that, we supported the team to launch the NCSC’s Instagram account (@cyberhq), creating content that would push the boundaries and really help the NCSC get its message out to as many people as possible.

This year, creative director, Ben Spencer, devised an evolution of the bug created as the central icon in 2018 to represent cyber attacks. He was challenged with striking a balance between a creature that readers would feel sympathy for, while reducing any potential overtly threatening features which could be unnerving to some audiences.

The team built upon last year’s design, introducing arrows to represent progression and advancements, and creating brand new infographics and animations for use across all platforms. Throughout the process, the team worked closely with campaigns consultant Harriet Holbrook, to ensure that the designs were aligned with the copy, helping the report flow from beginning to end.

As an agency, we always enjoy working on projects with clients that have an impact on people’s everyday lives, and the NCSC is certainly an example of this. From providing advice to protect your passwords and cyber skills training, to defending parliament and working with intelligence agencies across the world, the NCSC works to help protect our country’s individuals, organisations and businesses from cyber crime.

Having the opportunity to get our teeth stuck into such a complex, vast and critical subject area is a huge challenge but a real privilege. Seeing such a fantastic finished product at the end of a lot of hard work, makes us realise why we do what we do!

As always, this project was an incredibly collaborative piece of work. Creative was led by Agent’s creative director Ben Spencer and supported by creative consultant Michael Cottage. Copywriting was led by campaigns consultant Harriet Holbrook and the digital elements were led by digital director Rick Blundell, with support from digital consultant, Kurtis Boylan.

Check out this year’s Annual Review, here: https://www.ncsc.gov.uk/annual-review/2019/ncsc/index.html

Liverpool City Region’s Better By Bus campaign has launched an emotional plea for car drivers to consider their impact on the environment and leave the car at home.

This plea comes after teenage climate change activist Greta Thunberg addressed a room of world leaders the United Nations Climate Action Summit in New York, calling for further action to protect the environment.

Public Health England estimates that air pollution – of which cars are a key cause – contributes to around 700 deaths a year in Liverpool City Region.

The new campaign, We Can’t Wait to Tackle Climate Change, highlights the dangerous levels of air pollution present in the city region and the urgent change that needs to happen in order to protect the environment.

As a result of these serious environmental and health implications caused by climate change, the Liverpool City Region Combined Authority declared a climate emergency at its Annual Meeting in May.

The Liverpool City Region has also made 2019 the ‘Year of the Environment’ with a focus of, amongst other aims, helping deliver the Greenest UK city region.

In response, the Combined Authority’s Bus Alliance, which comprises Arriva, Stagecoach and Merseytravel, is taking up this charge and utilising the Better By Bus campaign to amplify this message.

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Lisa Pearson, campaign conductor at Better By Bus, said:

“We are now at a vital crossroads, where real and meaningful action is the only way we can prevent the damage we’ve created, before it’s too late. This is a global issue, but by joining together as a city region, we can make a real difference.

“In this campaign we’ve used some of the world’s most loved animals – an elephant, a polar bear and an orangutan – to demonstrate that the harmful emissions produced by cars is destroying these animals’ natural habitats. These are images that we don’t see every day, which drives home the message that if we don’t start reversing the damage we’ve caused, we won’t have any elephants, polar bears or orangutans at all.

“Thankfully, with 70 per cent of our buses in the Bus Alliance powered by electric, hybrid or low emission engines, as well as the average age of buses being under seven years, swapping the car for the bus is one of the easiest ways for people to reduce their carbon footprint.”

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To learn more about Better By Bus and We Can’t Wait to Tackle Climate Change, please visit www.betterbybus.org/carfreeday. You can also follow the campaign on Twitter (@Better_By_Bus), Instagram (@Better_By_Bus) and Facebook (@BetterByBus).

We are exceptionally proud to have won not one, but TWO awards at the first ever Liverpool City Region (LCR) Pride Awards.

The awards, which recognises and celebrates the very best people, places and initiatives in the city region that supports the LGBTQ+ community, was organised by LCR Pride Foundation.

Agent came home with the award for LGBTQ+ Friendly Business of the Year and our CEO, Paul was awarded Business Person of the Year.

These awards are in recognition of the incredibly hard work we put into making Agent an inclusive and open workplace. For the past 13 years we have celebrated our team and encouraged them to bring their entire selves to work, no matter their sexuality, gender or how they identify.

As Agent chief executive, Paul continuously supports the country’s LGBTQ+ business community and was recently selected by the Department of International Trade and the British Consulate in New York to take part in the first ever LGBTQ+ Founders’ Trade Mission.

As well as this, Paul welcomed over 150 business leaders to Pride Connect at Agent’s Baltic Triangle headquarters to start the Pride season. The purpose of this event was to celebrate the city region’s thriving LGBTQ+ business community, as well as highlight what more needs to be done to ensure that every single member of this community feels empowered to pursue any career they want. Paul also joined a number of prominent business leaders to march in Liverpool’s Pride parade.

Paul is also proud to represent Liverpool City Region’s business community in his role as deputy chair of the Liverpool City Region Local Enterprise Partnership (LEP) and co-chair of the LEP’s creative and digital board. He is also vice chair of Liverpool’s Everyman and Playhouse theatres and is industry champion of the Policy and Evidence Centre (PEC) for the creative industries. As part of these roles, Paul ensures that the voice of the LGBTQ+ community is heard by businesses, cultural institutions and the organisations that lead on national policies.

This month, the Agents took part in the annual Dragon Boat Race at Princes Dock, competing against 24 of Liverpool’s businesses to take home the coveted trophy.

Hosted by Peel L&P’s Liverpool Waters, the event marked the eighth annual Dragon Boat Race at Princes Dock, which brings together businesses from across Liverpool for a fun-filled day of team building and friendly competition.

For the second year running, we donned our team t-shirts and put on our game faces, ready to take on our rivals. And we didn’t do too badly, winning our first two races in impressive times. Unfortunately though, we were pipped to the post for the semi-final, meaning that once again, we were sent home empty-handed.

As well as being a fantastic day out of the office for everyone involved, the event also raised a staggering £25,000 for Liverpool Waters’ chosen charity, local children’s hospice, Claire House. We’re delighted to have played a part in raising such vital funds for this amazing charity, to help them continue their fantastic work.

We may have left the competition with not much more to show for it than soggy socks, but we had a brilliant day none the less and rest assured, we’ll be ready and raring to go for next year’s event!

Dragon Boat Racing

Securing your first role in the digital sector is a brilliant achievement but can also be daunting. To make a success of it, and keep ahead in the ever-changing digital world, you’ll need to continually learn on the job and do additional learning in your spare-time to improve your expertise.

So, how can you prepare yourself for those initial few months? That critical probationary period when you need to prove your abilities?

Here are our Agent Academy top tips to make sure you stay ahead of the game in your new role.

 

1. Overcoming Imposter Syndrome

First of all, everybody has experienced this, CEO’s, designers, developers, everybody!

Imposter syndrome is defined as the ‘psychological pattern in which people doubt their accomplishments and have a persistent often internalised fear of being exposed as a fraud.’

The key point to remember is that you were selected for this role from a pool of applicants. The company knows you are capable either because you have relevant experience or transferable skills that have been demonstrated at interview. You have already cleared the biggest hurdle and it’s important to understand that your employer has faith in you and believes you can do it.

2. Online Learning

There are tonnes of fantastic and free, certified courses available which can help you out massively. We would recommend Google Garage which offers a wealth of free online marketing courses to help you get off the ground.

Also, LinkedIn has its own learning platform called LinkedIn Learning which provides courses on most topics from Adobe InDesign to SEO and UX.

LinkedIn Learning has a monthly subscription fee but provides the first month free and can offer discounts for businesses so this may be something that your employer would be willing to invest in to help you develop.

Google Analytics provides a certification which is recognised by many employers and is usually always a requirement when applying for a digital marketing role. Another great certification to obtain is Google Ads which again, is typically a requirement when going for a digital marketing role.

Don’t forget about YouTube! There are TONNES of free video tutorials on YouTube where you can learn practically anything. Your employer isn’t going to expect you to be able to do the job seamlessly straight away but having these extra certifications under your belt will demonstrate your pro-active attitude and willingness to learn as well as help you with the technicalities of the role.

3. Staying Updated

With the digital industry evolving at such a fast pace, it’s important that you stay current on relevant news and follow influential accounts on social media. Here are some we’ve picked out from Twitter:

  • @Campaign – Campaign is a global leading magazine for the advertising, marketing and media communities. As well as having a magazine, Campaign is a great source of relevant industry updates online, especially on Twitter.
  • @TheDrum – Similar to Campaign, The Drum has a magazine as well as it’s social meida content. The Drum posts about current affairs and how they directly influence the media, marketing and advertising. You can also sign up to their daily newsletter which provides creative and digital job opportunities too.
  • @SocialChain – Social Chain is part social media agency, part media house. The content Social Chain publishes is great for keeping up to date with industry trends. You can sign up to their WhatsApp broadcast which provides regular updates including breaking news, daily stats and insights.

4. Building Relationships

It’s always a good idea to start building relationships with your team and a great way to do this is by shadowing or supporting the wider team at your company. This will give you insight into the organisation’s projects and how you can utilise your skills to fill in the gaps. It will also present opportunities for you to help out with other projects, allowing you to go above and beyond your own duties.

Building relationships will bring you comfort, some new friends, people to bounce your ideas off and receive feedback from. You can gather valuable knowledge from your team mates so learn to utilise them. It’s completely expected that you will ask for help and being open around this will show willingness to learn and progress. Seek as much help as you can now to put you in better stead for the future.

5. Events to Attend

In addition to following relevant accounts online, it’s important to attend events to stay up to date and connect with the industry. Attending events allows you to network and create contacts with like-minded individuals who you may call upon or collaborate with throughout your career. Furthermore, by attending events you will be able to gain insight of the shape of the industry. For example, you’ll quickly come to learn who the industry leaders are and who the relevant contacts are for certain organisations.

We work in partnership with InnovateHer to run bi-monthly meet-ups focusing on digital and tech. This month’s theme for our meetup is digital marketing which will include keynote talks from expert speakers in this field. For more information visit:

https://www.eventbrite.co.uk/e/innovateher-agent-academy-presents-digital-marketing-tickets-73116638835

Paul Corcoran, CEO of Agent and vice chair of Liverpool city region LEP, discusses the strength of business in the North

It seems that every day we’re greeted with even more reasons to feel anxious about how the current political upheaval will impact our city region and the North in the long term.

Whilst it is alleged to take place on 31st October, we still have no idea if Brexit is actually going to happen on that day, and even if it does happen, what form it will take and the impact it will have on businesses.

I know from speaking to business leaders, both from small businesses like my own to larger corporations that operate internationally, that preparing for this has been and will continue to be challenging.

However, I believe that the North is better placed than many other areas of the country to face this challenge head on and make it out the other side.

Recently, the Northern Powerhouse, the Government’s strategic plan to increase connectivity and grow the economy in the North of England, announced that it has now amassed over 300 strategic partner organisations.

I am pleased to say that my own company, full-service brand and communications agency, Agent is among these 300 partners. We’re joining the likes of Rolls Royce, KPMG and Santander to demonstrate our commitment to growing the North’s economy by creating jobs, supporting infrastructure projects and working with young people to ensure that they are future-ready.

Formed in 2014, the Northern Powerhouse has been a champion of both small and large businesses, and with the upcoming challenges ahead of us, has been key in ensuring that the 11 Local Enterprise Partnerships (LEPs) in the North continue to support their local economies.

The Northern Powerhouse has also been a staunch supporter of ensuring little disparity between infrastructure in the North and in the South, where, for example, three times the amount of money is currently spent on transport per person living there.

Devolution has also been another success of the Northern Powerhouse. Since the election of metro mayors for five city regions in 2014, we have seen the benefits of devolved Government, especially when considering the achievements of Liverpool City Region’s metro mayor, Steve Rotheram.

The work of the Northern Powerhouse will continue to be essential as we navigate the next few months and years, but it is more than encouraging to see the organisation steadfastly concentrate on its goal of growing the region’s economy by £100 billion and creating 850,000 jobs.

I’m exceptionally proud to base my business in our city region, which has allowed me to build a strong team of 23 incredibly talented individuals and support the next generation of creative and digital talent through our sister social enterprise, Agent Academy.

As we continue to grow the business and employ some of the best creative and digital talent around, we have seen a sharp increase in the number of national and international contracts we are winning. I’m particularly happy with this, as these pieces of work are typically won by London-based agencies – commissioners are truly realising that creative talent and indeed financial value resides beyond the Watford gap.

In my role as deputy chair of the Liverpool LEP, I play a supporting role in shaping the strategies and plans that will drive growth and create jobs in our city region. It’s been a fascinating role so far and I’m constantly amazed at the talent, innovation and determination being demonstrated by the private sector leaders who want more than anything to see the North’s economy continue to grow.

We are also incredibly lucky to have some extraordinary assets right here in our city region and indeed across the North. From world-renowned universities, pioneering tech and life sciences firms to multibillion pound regeneration schemes like Peel Land and Property’s Liverpool Waters and Media City, we are remaining competitive across a number of industries and setting the tone for how we want to present ourselves, both on a national and international stage, for years to come.

It is these assets, alongside continued devolution and private sector interventions, that have allowed us to not only create fantastic business opportunities in the North, but also to keep them right here, so that local people can benefit from the economic and social advantages.

I am convinced that if we continue work to incredibly high standards, support our local talent to shine, and work in collaboration with businesses across the industries and sectors based in the North, we’ll get through this, stronger than ever before. Not so grim up North, eh?

Imagine having your very own personal assistant that suggests which websites and products will be perfect for you. That is what Artificial Intelligence (AI) attempts to achieve. It wants to feed you the right links and advertisements by taking your interests and activities into account and use this information to make your advertising more relevant to you. They do this by serving you advertisements relating to a product you recently searched for, or from a website you recently visited.

AI- ‘The extension of the brain’

AI is an area of computer science that involves the creation of machines with human intelligence, this means they work and react like humans. This includes learning information, reasoning, which is using rules to reach conclusions, and self-correction, which is where they figure out their mistakes.

Some examples of AI in digital marketing are recommendations, content curation, dynamic pricing, ad targeting, computer vision and many others. These terms basically mean that the computer system completes tasks that humans find simple; they do this for humans so that we can maximise our time and focus it on more important things.

Recent statistics from Techgrabyte explain why more and more companies are using digital marketing to promote themselves. They state that, “[AI] is the biggest commercial opportunity for companies, industries, and nations over the next few decades and will increase global GDP by up to 14 [per cent] between 2019 and 2030.”

A current trend in AI is ‘Chat Bots’, which use instant messaging to chat with people in real-time. An example of this is National Geographic’s promotion of their new series about Albert Einstein, ‘Genius’. You can chat and crack jokes with the famous physicist on Facebook messenger and whilst being amused, you will also be fed information about physics and the upcoming release of his new show. This is an inventive way to engage audiences and get them interested in the show, by appealing to their interests and building upon them to make them more interested to see the show.

Another case of AI being used in digital marketing is the use of speech recognition. This is where a computer is capable of understanding and responding to human speech, similar to Apple’s personal assistant, ‘Siri’. A large marketing scheme which shows this technology is Snapchat and Warner Brothers during their promotion of ‘Shazam’. Snapchat announced they would release a filter that would be ‘speech activated’, meaning users could trigger augmentations with their own voice. Snapchat is an industry-leading example of AI marketing strategies. The company earned over $281 million in 2017 from just ad revenue, which is an increase of 74% from the previous year according to Forbes. Therefore, a fitting match for anyone who wants to promote on a major scale.

One of the most beneficial features of AI in digital marketing is data analysis. Nowadays, instead of taking a stab in the dark and guessing your audience, AI can easily use statistical analysis to accurately reach a target audience. Targeting and personalisation company DemandBase found that it could use AI to filter out companies from its list of prospects that would ultimately lose the company money in the long run.

Overall, AI will make the world of marketing easier for by saving precious time and money and will make the job more comfortable and simplified for members of the marketing industry. Furthermore, as the technology evolves, the techniques that are used evolve alongside it, which will mean that AI will become even more useful as time goes on.