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It’s Christmas, Let’s get booked up.

Usually around this time of year we’re accustomed to preparing for that last intensive sprint of signing off work and making sure clients have what they need before our Christmas break – driven by the thought of cracking that first bottle of the ever-infamous office party.

Big Bad Data

Data: Facts and statistics collated and prepped for analysis. A simple concept that’s become one of the most lucrative assets at our disposal. By leveraging this information through artificial intelligence (AI) and machine learning (ML), it presents us within a plethora of possibility and opportunity for what we can achieve with this – in the name of empowerment or manipulation however, this is up for debate.