Frank Body is all about allowing their customers to look how they want to lookânot how they think theyâre âsupposedâ to look. The concept and related studies of e-commerce platform and use case were discussed. The teamâs first order of business was to create a list of potential candidates who fit the âsurface-levelâ characteristics of their target market. But simply offering such supplementary products isnât enough on its own. Which is exactly why ECCO Shoes decided to partner with Digital Gearbox while switching from using text-based Google Ads to using image-based Google Shopping Ads. Edible Arrangements had a fairly typical marketing challenge. Rather than paying top dollar to compete for advertising attention, they simply included a comparison table on their homepage showing their pricing against that of their competitors. Needless to say, such an enormous audience made for some major opportunities for eCommerce companies all over the world. In addition to creating content to be presented on the influencerâs channel, GBâs influencers also created a virtual âclosetâ on the brandâs website to showcase the specific items they loved most. But almost â¦ This enabled the brand to gain some much-needed visibility on established websites with an engaged and relevant following. Online loan approval use case. What Types of Content Are Going to Work Best in 2020? For them, itâs more important to promote the lifestyle their product is a part ofânot just promoting the product itself. This is just a simple formula. An increase in same-day sales by 8%! In the fifth section there exists a Prototype of the system along with a sample scenario that graphically describes the use of the system. Weâve mentioned a few times now the importance of engaging with your audience to gather feedback and make improvements to your products and services. eCommerce companies saw a 27% spike in sales by increasing marketing spend during the 2014 World Cup, Underwater Audio removed charts to bump sales by 41%, Kettlebell Kingsâs Instagram has directly led to âhundreds of thousandsâ of dollars in revenue by creating a content âguidelineâ for their user-generated-content posts, Paperstone took out their competition with a simple comparison table, MVMT generated $90M in revenue in five years by âhackingâ Facebook ads, ECCO Shoes decreased customer acquisition costs by 14% ditching Google Ads (and switching to Shopping Ads), Away generated $125M by offering more than just a product, Bavarian Clockworks reached $1m in sales by becoming a content marketing machine, Frank Body hit $20M in annual sales by building a community of loyal and engaged followers, Society Socks improved survey response rate by 200% by delivering highly-relevant, easy-to-complete surveys via email, This is How You Can Use Predictive Analytics to Sell Smarter Through Email, The Best eCommerce Content Strategy & Plan To Skyrocket Your Traffic and Conversions, keep people focused and increase conversion, Average Order Value: How To Increase Your AOV by 75% [With Examples], How We Drove a 6% CTR For Two Up-and-Coming eCommerce Startups, eCommerce Dynamic Pricing: How to Use Dynamic Pricing to Explode Your Profit Margin, increase in brand awareness and engagement, How MVMT Grew From Zero to $90 Million in Under 5 Years With Facebook Ads, Content and Commerce: Exploring The Secrets of High-Growth eCommerce Brands, B2B vs B2C eCommerce Marketing: 5 Key Differences You Need To Know About, How to Optimize Your eCommerce Site For Voice Search, B2B eCommerce: 5 Key Strategies To Strengthen Your B2B Relationships, 87 Open-Ended Sales Questions Every Digital Agency Should Ask in Every Buying Cycle, The Frugal Guide to Content Marketing (Part 3): How To Promote Your Content With ZERO Budget, 10 Biggest Content Marketing Trends that Will Dominate 2020, Ensuring they understand the true value your product will bring to their lives, and what it will enable them to do or accomplish, Instilling a sense of urgency in your visitors, so they not only understand what they have to gain from using your product, but also what they have to lose by not using it, Double- (triple-, and quadruple-) checking your copy to be absolutely certain it means what you want it to meanâand that your visitors will interpret it in the same way. Retail technology case studies. This presentation was delivered at the E-Commerce Hackatable in Hamburg. The sixth section contains a listing of all related reference materials used in this document. The main problem was that most customers simply werenât even aware the company offered the conditioning kit in the first place. Finally, itâs worth pointing out that optimizing your site might not mean you need to do a complete overhaul. QES â document signatures that require a witness, if signer and witness both use it (Section 14 of the E-Commerce Act) 2. Use PDF export for high quality prints and SVG export for large sharp images or embed your diagrams anywhere with the Creately viewer. Homepage â Hero Image. E-commerce use case. Learn from these 19 eCommerce case studies to see what problems they identified and how they implemented simple solutions to increase sales. The team at Express Watches were debating whether to communicate a âlowest price guaranteeâ versus a stamp of authenticity on their website. So, the team turned to advertising via Facebook. While the team would end up creating ad campaigns for all of the brandâs products, the initial focus was on getting top-sellers in front of the right potential customers. As Gwynnie Bee did with its influencers, the Kettlebell Kings team developed a list of criteria such content should follow in order to be featuredâbut also allowed for some creative freedom on the customerâs part, as well. Here, the company did so as visitors showed a high probability of making a large purchase â a prime moment to add extra value to their overall experience with the brand. Though additional clicks can often be seen as new opportunities to lose customers, the Company Folders experience tells us that streamlining to shorter stepped forms is the way to go right now. In yet another case of âx isnât working as well as we thought, letâs try something else,â the owners of fitness equipment startup Kettlebell Kings switched to a more organic approach after realizing their Google Ads campaigns were costing the company way too much money. Go wow them! For Frank Body, this meant building a brand around a community of people who use beauty products to show off their natural selves, not hide them. The redesigned page had an increase in online sales of 40.81%. Unfortunately, thatâs exactly what happened to German luxury fashion retailer Budapester a few years back. All rights reserved. A common eCommerce problem is prospects exiting the page before completing their order. That being the case, growing an audience via organic means isnât an âif you build it, they will comeâ type deal. As a side note on this particular example, creating some urgency is always a good sales strategy. The goal. Overall, ECCOâs Google Shopping initiatives proved to be much more cost-effective than text-based ads, as the companyâs cost of customer acquisition dropped by an amazing 14%. Declutter pages with unnecessary actions to focus on making the sale. For Core dna heâs responsible for Partnerships both with agencies and 3rd party integrators. Use cases. Success on social media requires an intensely strategic approach to content creation and presentation. Get the iOS App. While sales of the companyâs âmainâ products (i.e., furniture) were pretty decent, sales of these smaller complementary items werenât all that great. By labeling the site with a badge of authenticity, Express Watches saw an increase in online sales of 107%. Taking a step back, itâs worth mentioning that all of your customer-facing content should be delivered in a way that maximizes your audienceâs potential for engagement. The challenge of E-commerce When you want to bring your business online and sell your insurance products in a digital way, e.g. How it works. © Cinergix Pty Ltd (Australia) 2020 | All Rights Reserved, View and share this diagram and more in your device, edit this template and create your own diagram. The result of this simple countdown feature? Creately diagrams can be exported and added to Word, PPT (powerpoint), Excel, Visio or any other document. In other words, making the additional purchase should have been a no-brainer.). usecase case uml tech software. While user-generated content is always appreciated, that doesnât mean you need to feature every piece of UGC that comes your way. Then showcase these against your competitorsâ weaknesses to make your business look like the obvious choice when compared. ... A percolator will take a document and tell you which queries resulted in this document getting served. The results were nothing short of amazing: As per Growth Rockâs data, the companyâs average order value had increased by $55 (4.6%) in only 41 days. Youâre Fired! People might not know about a product or service you already have in play, so by increasing visibility to your existing audience, you may be able to snap up some quick wins. Astoundingly, the brandâs website had been seeing hundreds of thousands of visitors each monthâbut its conversion rates were absolutely abysmal. As SEMRush explains, the brands that came out on top were the ones who: The opportunistic initiatives led to some MASSIVE revenues for eCommerce companies. SELLING $170,000 WORTH OF HOT SAUCE IN 10 MONTHS. Knowing they needed to do a better job promoting such smaller-ticket items, the company decided to include a call-to-action directly within the shopping cart page when customers added an applicable big-ticket item to their cart. E-commerce application use case. Underwater Audio had a problem with visitors who were in the middle of their sales funnel, researching specific products but then dropping off at the comparison page. Azure Cosmos DB is Microsoftâs globally distributed database service. This created urgency around the offer by featuring a countdown timer to the deadline for same day delivery. Youâll need to do a bit of legwork in order to gain traction. The e-commerce application manager should be able to know if a problem with the systems affects the key business goals (metrics) and vice versa. So the team at Envelopes.com wanted to see if they could ârekindle the flameâ and land some sales from hot leads using target followups. Doing this resulted in a whopping 67.68% increase in total quotes. If you're looking for some assistance on the creative messaging front, we have included the exact email creative used by Envelopes.com here: As anyone in the eCommerce realm can attest to, it can be pretty disheartening when a major influx in traffic doesnât lead to an equally major spike in sales. Of course. Not only might this be distracting to your visitors, but it also takes up physical space on your site that could have been put to better use. Envelopes.com achieved 40% more conversions by following up, Budapester increased mobile conversion rates by 29% by communicating its USP more prominently, Edible Arrangements boosted same-day sales by 8% with one simple messaging change, Amerisleep increased checkouts by 13.9% by focusing the copy on the true benefits of its products, Company Folders streamlined their quote page to increase conversion by 68%, A furniture retailer increased its AOV by 4.6% in 41 days by cross-selling a small-ticket item on its shopping cart page, Taloon.com ditched social buttons to boost sales by 12%, Gwynnie Bee saw 5.85% CTR from optimized non-scripted influencer campaigns on YouTube. The emails sent at 11 a.m. the following day delivered: The emails sent after 48 hours delivered: Although sending these emails on the following day post cart abandonment had a slightly higher open rate, the most important figure, conversion to sale was significantly lower. Instead, they used data they had already collected to inform their approach to creating Facebook Ads targeting specific audience segments. This, in turn, led to massive engagementâand absolutely massive growth for the company, as well. The main problem they wanted to remedy was their online quote function. Building an application that is designed to operate at high availability in different Azure regions around the world. Essentially, their reasoning came down to the fact that luggage is more of a means to an end than an end in itself. As Feedier explains, this means defining or determining: As weâve said before, gleaning this information (and more) from your audience will allow you to make improvements to your products and services that actually matter to the people who keep your company in business. While this piece isnât exactly some carefully-guarded secret or anything, the reality is that most brands think theyâre marketing to their target audience, when really theyâre marketing to a caricature of them. Your b2b e-commerce business case will be unique to you. They assumed that by de-cluttering the page, it would keep customers focused on the task at hand - checking out. More and more merchants try to make the e-commerce website exactly meet users' demands. Our e-commerce use case includes a tutorial series that shows you how to build a standard online shop, with product catalogue, shopping cart, orders, and everything else you might expect from a typical e-commerce experience. Upon realizing something needed to be done, the companyâs first order of business was to communicate its unique selling propositions and other offers and policies more clearly to its visitors. While they, of course, focused on creating instructional and informational content on topics like clock care and repair, they also created content on more tangential topics such as German culture and European travel, as well. As engagement began to soar, the team also noticed that its customers had also begun creating their own content featuring Kettlebell Kingsâ productsâwhich led the company to begin using this UGC to their advantage. There are two main ways to go about this: You might simply do as the brands mentioned above did, and ramp up your marketing initiatives throughout the timespan of the event, or, if possible, reach out to the host of the event to see if theyâd be interested in partnering up in some way. The team then developed and optimized their product feed to ensure that any and all necessary information was included within their ads and product pages. In many cases, this is because brands simply follow the same path others in their niche have before them. It was impossible to miss or misunderstand. The results of Gwynnie Beeâs influencer campaigns were...well...pretty darn good. Use business case templates as:Use the best business case templates to create a unique, documented argument that will justify an organizationâs investment into a project.
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