Public Relations
Getting your message out there – simple as that.
That’s what marketing is about after all – sending the right message out to the right people. Enter stage right, public relations.
A PR process that works for your company.
Processes are important – in fact we like them very much here at Agent Marketing. That’s why our PR missions come with their very own procedures, they keep us all on the straight and narrow and most importantly, get the job done.
So how do we do it?
It’s quite simple really. Each PR project starts off with developing the campaign objectives; what do we want to achieve? They may have already been defined as part of a strategy (if you have worked with us previously in developing one) or we may spend some time developing them afresh. These objectives help define the project.
Key messages play a major part – we need to communicate them! In doing this we make sure that key messages are highlighted and included in each and every release we write and distribute.
What’s the story?
Each month your dedicated PR Agent will sit down (often over a coffee or some lunch), will work through the PR agenda to define and agree the monthly actions, create stories and dish out responsibilities – all of which are noted for your reference. And because we work to timed campaigns, we make sure that your PR is executed at the same time as your other marketing activities – everything has to work together after all.
And then we get to it…
We write the releases, warm up the relevant press contacts, set up the opportunities, keep you in the loop at all times (our clients prefer it that way) and then watch the results come in. We will even write your company newsletter or bulletin to make sure your current customers and contacts are kept in the loop.
Newspapers, magazines, radio, TV coverage – its all part of the job
And you don’t have to thank us. Each month during our PR review meeting we will talk through the results we have achieved, explain what worked (and also what didn’t) and present your monthly media cuttings file. This can then be loaded onto your website, displayed in your reception area or framed and hung on your living room wall – the choice, as they say, is yours.
Are you looking to get your message out there?
Good, we would love to help. Come and talk to us at Agent HQ and see for yourself how PR can help your company achieve its own objectives.