Branding
There’s a lot to be said about a strong identity.
Everyone has an opinion on your corporate identity (good or bad), so it’s important you get it right first time around, or second if it’s a re-brand you are after. At Agent Marketing we know the importance of a strong corporate identity and making sure brand symmetry occurs (a term we use to reference an identity that is used correctly across every platform; web, print, digital media).
The long (and often) winding road
That leads to your new corporate identity. Yes, as always we make sure you are with us every step of the way as we lead you towards the shining lights of your new corporate look. Our working sessions are creatively designed to make sure we take into account the products or services you are selling, your target markets and also the messages you are using to communicate your offerings. It’s a marketing led approach and one which works.
The all important guidelines
At Agent Marketing, we love a strong brand identity. However, an identity only ever works when you have a set of rules that tell you what you can do and what you can’t. Less of the logo stretching, changes of colour and different fonts, just plenty of brand symmetry – it says a lot about who you are and what you offer. And so, brand guidelines always come as standard, you’ll thank us for them.
Marketing materials that add value, have retentive value and the all important ‘so what?’ value
To help you get your message out there, marketing materials are often a must have and so we make sure you are armed and ready with the right resources. Not always printed materials, we will make sure we come up with the right solutions for you and your brand. And if we do recommend printed materials, you can certainly guarantee that they will be on recycled stock and use vegetable-based inks. We can all do our bit after all.
And so, if you are interested in a change of identity or simply need equipping with the right resources please let us know, we’ll run through the options and costs and then let you make your own mind up. We know you prefer it that way.